Logo Design:
The Broken Compass
The Broken Compass is an attempt at creating a unique and recognizable logo for Divergent Pictures: a film production studio that, as their name implies, seeks to diverge from the norm and be a beacon of truth and integrity in a world that seems to be rapidly moving the opposite way
“We seek to tell stories that matter in today’s turbulent world. Our aim is to shine a light on unexplored topics, both reality-based and fictional, across all platforms. With a keen interest in social and political subject matter, our projects inspire audiences to remain open to multiple possibilities and points of view.”
The Design
displays a compass split down the center and pointing in two opposite directions, representing a separation from the norm as well as the multiplicity of views that exists in human discourse. A broken compass won’t show you the way, instead it exposes the reality that the true way forward is uncharted. To move forward- towards progress and enlightenment- means traveling through unexplored territories where no path exists except the one you leave behind for others to follow.
The angled design inspires a sense of movement, associating the brand with action and initiative. Under closer inspection the logo also shows a hidden monogram of the letters “d” and “p”, initials for Divergent Pictures.